Your Objectives
Create a market entry strategy into new geographic or product/service markets to:

• Assess the feasibility of entering the market by identifying or confirming the general market conditions of supply, demand and pricing - or the demographics of demand for a specific area or product/service
  
• Assess the market and explore the options available - and the likely return on investment - before committing to a preferred strategy
• Appropriately target the market
• Forecast market demand
• Meet local business conditions and strategic objectives
• Provide the basis for an operational strategy, business plan and pro-forma financial analysis for the new area or product/service
• Enhance "ramp up" of the business in the new area or product/service

How We Can Help

• Help you prepare an estimate of market demand and pricing
  • Analyze current customer base, secondary market data and primary purchaser surveys to develop predictive models for a business
    
  • Analyze potential locations to forecast the sales potential of a particular area; determine locations that are likely to yield above-threshold sales and rank these locations by sales potential
  • Analyze sales of existing units to determine where sales are above or below expectation so marketing can be adjusted to maximize market share (customer satisfaction surveys are also available)
  • Forecast market share and sales for new areas or product/services
  • Identify areas that have sufficient demand
    

• Help you develop a market entry business plan
  • Positioning and pricing of products/services in the target geographic market
  • Competitor analysis
  • Recommend business model (distributor, direct sales model, joint venture etc.)
  • Sales plan (customer profile, sales potential, sales tactics, revenue expectations)
  • Marketing program
    
    
• Help you develop a market entry business model and approach
• Assess alternative models: local resellers / distributors; local subsidiary; joint venture with a suitable profile local partner; combination of the above
• Develop action plan for implementation of the business, such as: identification of potential resellers / distributors; approach and selling of the business opportunity to resellers / distributors; recruitment of local personnel; establishment of the physical infrastructure; management to oversee the initial development of the local operations
• Develop financial analysis (forecast P & L)

Benefit
You benefit by

• Having a third party help to accurately assess the feasibility of entering a market
• Forcing you to think through your options carefully before committing to a preferred entry strategy
• Reducing the risks associated with your entering unknown markets
• Having professionals assist you in quickly achieving target sales and profitability

Our Experience
Our experience includes

• Numerous market feasibility studies
• Numerous studies involving the identification of market opportunities and related business strength of an organization within the proposed market
• A major market survey of industrial firms to identify major re-development issues and possible solutions